International Conference Brand Management – Institute of Management Technology (IMT) – 2010

Written By: rahul on July 23, 2009 2 Comments

Second International Conference on Brand Management (ICBM) 2010 – IMT

Institute Name:
Institute of Management Technology (IMT), Ghaziabad and Centre for Indian Business, University of Greenwich, UK
Website: http://www.imt.edu/ICBM2010/index.asp

About Institute of Management Technology (IMT);
The Institute of Management Technology, Ghaziabad (IMTG), following the grand success of the first International Conference on Brand Management, is happy to announce the Second International Conference on Brand anagement in collaboration with the Center for Indian Business, University of Greenwich. The trigger for this conference remains the emerging importance of brand creation coupled with sustenance of successful commercial brands and not to forget, the overwhelming support and response of the brand community for the first conference.

In the present turbulent marketing scenario, brands have redifined business and its boundaries. The brand array ranges from political brands to service brands to person brands to place brands ….. and the list goes on.Corporate houses are revamping the branding exercise with more emphasis on a olisitic corporate brand identity. Brands are created, positioned and repositioned through various processes like Brand Semiotics, Brand Communities, Brand Personality, Brand Endorsement, Corporate Social Responsibility, Green Marketing, etc.This conference looks at the changing dynamics in the international branding scenario and the drivers that shape the brand architecture. Moreover, this platform aims to create synergy between the branding fraternity in the industry and academics.

objectives :
To provide a forum to present and discuss various branding tools and models, current trends and dynamics in global branding.
To facilitate sharing research based knowledge among academicians and practitioners on contemporary areas of Brand Management.

Details:
The Institute of Management Technology, Ghaziabad (IMT), is going to host the Second International Conference on Brand Management in collaboration with the Center for Indian Business, University of Greenwich. The trigger for this conference remains the emerging importance of brand creation coupled with sustenance of successful commercial brands and not to forget, the overwhelming support and response of the brand community for the first conference. Brands are created, positioned and repositioned through various processes like Brand Semiotics, Brand Communities, Brand Personality, Brand Endorsement, Corporate Social Responsibility, Green Marketing, etc.This conference looks at the changing dynamics in the international branding scenario and the drivers that shape the brand architecture. Moreover, this platform aims to create synergy between the branding fraternity in the industry and academics.

Papers are invited for the same. The Registration fees for the conference is Rs. 1500 for Indian students and US$ 75 for International students.

Important Dates:
Last Date for Abstract Submission: July 31, 2009
Conference Inaugural: January 8, 2010
Conference Ends: January 9, 2010

For More Information Visit: http://www.imt.edu/ICBM2010/index.asp